Headquartered in Kobe, Japan, ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana In Corpore Sano (“A Sound Mind in a Sound Body”), and this maxim continues to guide the activities of the organization as a whole.
Magazino develops and builds perception-controlled, mobile robots. As the largest Advanced Robotics team in Europe, we revolutionize the world of intralogistics together with our customers.
Use Case ASICS: Autonomous support in small-scale B2B and e‑commerce business
ASICS has regional operations in Japan, the Americas, Europe and Oceania, as well as South, East and Southeast Asia, distributing products to over 150 countries and regions worldwide. The company also operates the classic Onitsuka footwear and the HAGLOFS outdoor brand.
ASICS currently uses four Magazino robots in the European Distribution Center (EDC) at its Krefeld site in Germany. Here, multi-channel orders for ASICS EMEA are processed. The current development shows a strong growth in the small parts B2B and especially e‑commerce business, which is supported with the four robots.
By using the TORU robot, ASICS in Krefeld is building on a flexible automation of the manual picking process in the shoe warehouse. The robots work in parallel with the employees in the shelving system on an area of around 500 square metres and are active in the outbound process. The shoe boxes are handed over to pick carts which are positioned at the ends of the shelf rows and taken over by ASICS employees.
In a next development step, the transfer of shoe boxes in the outbound process to a conveyor system can be implemented. In combination with the conveyor and a fully autonomous packaging machine for single and double orders, a fully automated outbound process — from the shelf to the loading into the carrier’s truck — is then possible.
The connection to the local warehouse management system (WMS) from ASICS works via a standard interface between the WMS and the Magazino fleet management tool. This fleet management tool communicates the individual picking orders via WLAN to the individual robot.
The mobile picking robot TORU works completely autonomously with the help of 3D camera technology, numerous sensors and laser scanners and can work both at weekends and at night. TORU is able to absorb the typical order peaks of e‑commerce and therefore improve customer service by processing orders faster.
With the use of intelligent robots, ASICS is one of the pioneers in efficient small batch picking and e‑commerce. This is because the continuing growth in online trade and ever smaller batch sizes require automation solutions that can be flexibly adapted and scaled as required.
Title image source: Goldbeck GmbH
Robots in action