6 Cent per pick

Mag­a­zino intro­duces new pric­ing model “Pay-per-pick” for autonomous pick­ing robot

Press releases

24. June 2019


Munich, 24.06.2019 – The Ger­man robot­ics startup Mag­a­zino intro­duces a flex­i­ble and per­for­mance-based pric­ing model for their mobile pick­ing robot TORU. With the new “Pay-per-Pick” model, cus­tomers pay only for the work the robot actu­ally did instead of an annual soft­ware license. 

The inno­v­a­tive pric­ing model gives cus­tomers a max­i­mum of flex­i­bil­ity because it reduces the upfront invest­ment and the risk dur­ing the start­ing phase of new projects or when demand declines. The robot TORU is spe­cial­ized in autonomous pick­ing, stow­ing and trans­port­ing indi­vid­ual items, like shoe boxes, in ware­houses of online retail­ers or ful­fill­ment providers.

Fred­erik Brant­ner, Co-Founder and CEO of Mag­a­zino says: “There is an enor­mous demand in the logis­tics mar­ket for a per­for­mance-based pric­ing. We are proud to offer not only a unique automa­tion tech­nol­ogy but also a pay­ment model, that pro­vides flex­i­bil­ity and plan­ning reli­a­bil­ity at the same time. Pay-per-pick goes way beyond of usual Soft­ware-as-a-Ser­vice mod­els. We strongly belief, that flex­i­bil­ity becomes the most cru­cial asset for ful­fill­ment oper­a­tions in ecommerce.”

With the new pric­ing model, cus­tomers pay once EUR 55.000 for the hard­ware of the robot and EUR 0,06 for each “pick” the robots are doing in the warehouse. 

Reg­u­lar soft­ware updates by Mag­a­zino as well as the usage of A.I. and machine learn­ing helps the robot con­stantly to work faster and become more robust in unknown sit­u­a­tions – which will increase the num­ber of picks the robot does per hour. And if the demand shrinks in low sea­son, cus­tomers don’t have to pay more than the actual picks they get from the robot. 

Today TORU robots run at 9 dif­fer­ent cus­tomer sites in Ger­many, Poland and Bel­gium. The autonomous robot uses advanced com­puter vision and self-learn­ing meth­ods to work in ware­house envi­ron­ments that were made for humans. The use of TORU can reduce the cost-per-pick up to 40% com­pared to man­ual picking.

Mag­a­zino GmbH devel­ops and builds intel­li­gent, mobile robots that per­ceive their envi­ron­ment and make their own deci­sions. These autonomous robots work along­side peo­ple and make processes in e‑commerce, fash­ion and pro­duc­tion logis­tics more flex­i­ble and effi­cient than ever before. With over 100 employ­ees in Munich, Mag­a­zino is the largest Advanced Robot­ics team in Europe. Magazino’s investors include Kör­ber AG, Zalando and Fiege Logistik.

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