9. May 2019
The most important trade fair for material handling and logistics just wrapped up recently in McCormick Place, Chicago. With more than 45.000 participants from 115 countries the ProMAT in Chicago is the leading logistics event in North and South America. And for the first time in Magazinos history, we have made the big step over the ocean and exhibited our mobile picking robot TORU within this community.
After exhibiting our robots mostly in Germany and other European countries, we have now made the move to the ProMAT and it has exceeded our expectations. At our booth, the shoe-picking robot TORU demonstrated how the process looks like in a real warehouse, working alongside curious visitors. Our robot has shown again that he is capable of picking in an environment with lots of external influences, like interested visitors stepping into its driving path at our booth or manipulating objects the robot was about to pick next.
Exhibiting at such a big fair, we were to some extend nervous and curious for all the unknown circumstances that we could encounter. Now after the fair, being back in Germany, we reviewed not only what we saw but also what we heard from our visitors at our booth and other exhibitors at the ProMAT. And now one key message stood out to us:
Robotics will play a key role in e‑commerce!
The ProMAT 2019 has proven once again that robotics will play a key role in the automation of logistics in the future. Although not a lot of completely new robotic technology has been introduced, the ProMAT participants could see that the robots exhibited are getting more mature and present in the field of logistics. In addition, we experienced that our robot TORU is still in a pretty unique position in the field of AMRs (Advanced Mobile Robots), because there are not a lot of robots that navigate freely and handle objects autonomously without the intervention of the human. And if we then look at increasing labor shortage and high wages in the field of logistics raised by big players in the market, there is an increasing demand for flexible and cost efficient solutions.
To sum it up, exhibiting at ProMAT for the first time, we could not only generate interesting leads, we could also gain new amazing insights into the e‑commerce and shoe market of the United States. It has been a very successful show and it was great to meet new people within the industry. We will continue establishing the brand and technology of Magazino in the United States even more and looking forward meeting you at MODEX 2020!