Robot­ics startup Mag­a­zino col­lects 20.1 mil­lion euros

Press releases

27. February 2018


Munich, Feb­ru­ary 27, 2018 | The Munich-based robot­ics startup Mag­a­zino has com­pleted a financ­ing round worth 20.1 mil­lion euros. The new investors include the inter­na­tional tech­nol­ogy group Kör­ber, Cell­com, Zalando and Fiege Logis­tik. The financ­ing round led by the Kör­ber Group is one of the largest invest­ments in robot­ics star­tups in Europe. The cap­i­tal increase is intended above all to expand sales in Ger­many and abroad and to advance the devel­op­ment of robots.

Mag­a­zino devel­ops and pro­duces per­cep­tion-con­trolled, mobile robots that fully auto­mate the grip­ping and trans­port­ing of piece goods in intral­o­gis­tics. The startup’s tech­nol­ogy solu­tions enable dynamic ware­hous­ing and order pick­ing as well as intel­li­gent mate­r­ial plan­ning in e‑commerce and on assem­bly lines. With piece-accu­rate access to indi­vid­ual arti­cles, Mag­a­zino closes one of the cen­tral gaps in the automa­tion of man­ual logis­tics processes. This opens up new pos­si­bil­i­ties for logis­tics to make process steps more effi­cient. With their invest­ments in the startup com­pany founded in 2014, investors are secur­ing access to this key tech­nol­ogy. This includes in par­tic­u­lar the soft­ware suite ACROS (Advanced Coop­er­a­tive Robot Oper­a­tion Sys­tem), which forms the “brain” of the robots. This soft­ware suite is used to allow non-deter­min­is­tic, i.e. per­cep­tion-con­trolled, robots to act in human-made environments.


With its robotic solu­tions, the Mag­a­zino team has devel­oped inno­va­tions that have the poten­tial to change intral­o­gis­tics in the long term,” says Michael Horn, mem­ber of the Exec­u­tive Board of Kör­ber AG. “The part­ner­ship offers deci­sive added value, espe­cially for cus­tomers in our logis­tics sys­tems busi­ness unit. At the same time, the invest­ment strength­ens our posi­tion in a com­pet­i­tive mar­ket envi­ron­ment. In addi­tion, we will be work­ing with the Mag­a­zino team to drive for­ward fur­ther for­ward-look­ing devel­op­ments as part of our dig­i­ti­za­tion initiatives.”

David Schröder, Zalando Senior Vice Pres­i­dent Con­ve­nience: “Logis­tics is one of our core com­pe­ten­cies and an impor­tant dri­ver for cus­tomer sat­is­fac­tion, the scal­a­bil­ity of our busi­ness and the effi­ciency of our processes. This is where we can achieve the best results when pas­sion­ate peo­ple and cut­ting-edge tech­nol­ogy work hand in hand. Our invest­ment in Mag­a­zino will pro­vide us with a future tech­nol­ogy that is highly com­pat­i­ble with our exist­ing infra­struc­ture and that can be flex­i­bly deployed to sup­port future employ­ees in our logis­tics centers.”

We are very sat­is­fied with the com­po­si­tion of the investor group. With the par­tic­i­pa­tion of lead­ing tech­nol­ogy groups as well as the largest Euro­pean play­ers in e‑commerce and ful­fill­ment, Mag­a­zino is per­fectly equipped for fur­ther growth,” empha­sizes Fred­erik Brant­ner, co-founder and CEO of Mag­a­zino GmbH.

Magazino’s port­fo­lio includes var­i­ous robot sys­tems that are used object-specif­i­cally. The cen­tral devel­op­ment is the pick­ing robot TORU: Whereas pre­vi­ously only entire load car­ri­ers such as pal­lets or crates could be retrieved auto­mat­i­cally, TORU enables the han­dling of indi­vid­ual objects. Using 3D cam­eras and numer­ous sen­sors, the robots can locate the objects, iden­tify them, grasp them securely and finally place them pre­cisely at their des­ti­na­tion. This makes the “pick-by-robot” pick­ing process pos­si­ble for the first time. The intel­li­gent robot works par­al­lel to humans and deliv­ers the required parts directly to the work­bench or ship­ping sta­tion at the right time.

Fiege Logis­tik is not only one of the new share­hold­ers, but also one of the cus­tomers who are already using the robots. Jens Fiege, CEO of the fam­ily-owned com­pany, says: “We will con­tinue to inten­sify our part­ner­ship with Mag­a­zino, which has now lasted for two years, and are delighted to be able to make an even greater con­tri­bu­tion to the joint fur­ther devel­op­ment of robot­ics in logis­tics. We are con­vinced that this tech­nol­ogy will have a sig­nif­i­cant impact on the future of logistics”.

In a dis­tri­b­u­tion cen­ter, sev­eral of the intel­li­gent robots sup­port the employ­ees in pick­ing shoes ordered online. Another 30 robots have already been ordered from Mag­a­zino for a large-scale roll-out.

4,518 char­ac­ters (includ­ing spaces) | Press con­tact: Florin Wahl


Kör­ber AG is the hold­ing com­pany of an inter­na­tional tech­nol­ogy group with around 11,500 employ­ees world­wide. The Group unites tech­no­log­i­cally lead­ing com­pa­nies with more than 130 pro­duc­tion, ser­vice and sales com­pa­nies. At loca­tions around the globe, Kör­ber com­bines the advan­tages of a glob­ally present orga­ni­za­tion with the strengths of highly spe­cial­ized and flex­i­ble medium-sized com­pa­nies that offer their cus­tomers solu­tions, prod­ucts and ser­vices in the fields of automa­tion, logis­tics sys­tems, machine tools, phar­ma­ceu­ti­cal sys­tems, tis­sue, tobacco and cor­po­rate investments.

Zalando is Europe’s lead­ing online fash­ion plat­form. The Berlin-based com­pany offers cus­tomers a com­pre­hen­sive selec­tion of apparel, shoes and acces­sories for women, men and chil­dren, free of charge ship­ping and return ship­ping. The assort­ment ranges from almost 2,000 world-famous brands to local and fast-fash­ion brands and self-designed pri­vate labels. Zalando’s logis­tics net­work with five cen­tral logis­tics cen­tres enables the effi­cient sup­ply of all cus­tomers through­out Europe, sup­ported by loca­tions in North­ern Italy, France and Swe­den that focus on local cus­tomer needs.

Cell­com Resources Lim­ited is an invest­ment hold­ing com­pany owned by Dr. Peter K. K. Lee, Vice Chair­man of Hen­der­son Land Devel­op­ment Com­pany Lim­ited (“Hen­der­son Group”). Hen­der­son Group has been listed in Hong Kong since 1981 and is one of Hong Kong’s largest con­glom­er­ates, with offices in Hong Kong and through­out China. His­tor­i­cally known as a real estate devel­oper, the Hen­der­son Group has evolved into a global indus­trial con­glom­er­ate with activ­i­ties in a vari­ety of busi­ness areas. These include energy, trans­porta­tion, hotels, hos­pi­tal­ity and var­i­ous investments.

The Fiege Group, head­quar­tered in Greven, West­phalia, is one of the lead­ing logis­tics providers in Europe. Its exper­tise lies in par­tic­u­lar in the devel­op­ment and imple­men­ta­tion of inte­grated, holis­tic logis­tics sys­tems. It is regarded as a pio­neer in con­tract logis­tics. With over 12,000 employ­ees world­wide, the group gen­er­ated a turnover of 1.45 bil­lion euros in 2016. 178 loca­tions and coop­er­a­tions in 15 coun­tries form a close-knit logis­tics net­work. 2.8 mil­lion square meters of ware­house and logis­tics space speak for the company’s efficiency.


Mag­a­zino devel­ops and builds per­cep­tion-con­trolled, mobile robots. As the largest Advanced Robot­ics team in Europe, we rev­o­lu­tion­ize the world of intral­o­gis­tics together with our customers.

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